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10/15/2006

Secrets of the Big Dogs: Autoresponder Power

Today's we are going to dive a little deeper
into the power of autoresponders...


The Automatic Follow-Up Machine
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The Automatic Follow-Up Machine -- Why It's
Essential To Your Online Business, How To Create
An Effective One, And How It Can Easily Double ...
Even Triple Your Profits!
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Hi:

We discussed a little about autoresponders in the
last lesson. But let's dive in a little deeper and
learn how you can use these powerful tools to
close more sales, work less, and overall, make
more money.

I discussed how autoresponders work, but let me
quickly review...

When you set-up an autoresponder you write
messages that you "load" into it. You set these
messages to go out whenever you like. One can go
out immediately after someone subscribes. And
then, you can set-up your autoresponder to send
out messages at a predetermined time.

For example, I might set up my autoresponder like
this...

Message # 1: Delivered immediately
Message # 2: 2 days after previous
Message # 3: 3 days after previous
Message # 4: 2 days after previous
Message # 5: 2 days after previous
Message # 6: 1 day after previous
Message # 7: 3 days after previous

You just set-up the messages, create subject lines
because they are sent via email, and then
determine how often you would like the messages to
come to your subscribers. With the above example,
the autoresponder would keep coming to a
subscriber over the course of 2 weeks, which is
about perfect. So you might want to use the above
schedule for sending out your own autoresponders
if it makes it easier for you.

Now how do autoresponders work to close more sales
for you?

The principal is simple...

A large majority of people visiting your website
WILL NOT buy the first time they visit. That's a
fact. Usually, it will take them 3 or more times
of being exposed to your offer before they decide
to buy, and it can take as many as 7 exposures,
hence the reason I recommend having at least 7
autoresponder messages.

It's like television commercials. You might not
really take note of what they're selling the first
or second time you see them. But soon, after
you've been exposed to the commercial over time,
you might start to really desire the product
they're offering.

Autoresponders work the same way. By being
delivered again and again to your prospects,
you're able to keep your offer in front of their
mind. So, in time, after multiple exposures,
they're much more likely to buy from you.
But that's not the only reason autoresponders work
so well.

They can also be used to build credibility in
yourself as an expert, which is important when
trying to establish your product as something that
can benefit customers. If they believe you know
your stuff, they're going to want to hear what you
have to say. And by using a course like the one
you're now reading, you can show how much you know
and that will be passed along to prospects so they
can believe what you're telling them and trust
your opinion.

Another way autoresponders help increase sales is
by keeping your product in front of someone that
might have not been able to order from you on the
day they first saw your order. Perhaps they're
waiting on their paycheck. Maybe they have a sick
relative and don't really have time to consider
your offer. There could be a hundred reasons why
someone might want to order, but will put it off
until later. And by using an autoresponder, you
can keep your offer in front of your potential
customers so that when they are ready they won't
forget about your offer and they'll have an easy
way to access your sales page again online.

Hopefully the reasons above are compelling enough
to motivate you to start using this powerful tool.
They really can increase sales dramatically, and
no web-based business should be without one. So
take a little time to learn how to use your
autoresponder. To not use your autoresponder is
like leaving your ferrari in the garage, week after
week, and month after month. Dust it off and start
using it today!

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Until Next Time,
Keep Moving Forward-

Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com