Secrets of the Big Dogs: Ad Copy is Vital

The one thing that will determine whether you succeed or fail is the effectiveness of your Ad Copy. You need to develop this skill. What will get you by in the mean time (assuming you are not yet a great Ad writer) is tweaking--modifying other people's Ads and making them your own.

Remember, you MUST learn to write your own Ads. While it is possible to succeed without using your own Ads, this is not the ideal situation. You can connect with your prospects best when you use your own words and your own story.

I highly recommend that you study the Ads in the "How'd They DO That!?" section in the Big Dogs Training Manual. These are excellent examples of what works.

This guy name Leo Silvestri may contact you when you start sending your sales message out. He targets new Alpha dogs in his marketing efforts. He will claim to be your friend. Remember, he has his own agenda. It DOES NOT line up with your agenda. He wants you to follow him instead of Stan. Be aware that every marketer that contacts you has their own agenda.

One of the first things you should do is go to this site: http://wagtunes.cashhosters2.com/bigdogs.html

Bookmark it so that you can easily get to it. It will definitely help you learn what to do to succeed. Some of the information is outdated, but the section on writing Big Dogs ads is very good.

I have dug up a Training Site from the past that you need to check out. Yes, much of the information is outdated,but some of it is priceless and timeless. Here it is: http://web.archive.org/web/20041014221516/www.jwalkerweb.com/training.htm

In a nutshell, when it comes to writing effective Big Dogs ads, this is what works: Tell your own, unique marketing story. Be very personal and be brutally honest. Show your prospects that they are not alone. That everyone goes through the brutal Internet Marketing learning curve. Most importantly, show them that the Big Dogs ebook is the way out; that it will put them onthe path to success.

I recommend that you do not mention the name Big Dogs at all and that you do not mention Stan's name at all. This is because many FFA posters will click away when they see the name of the ebook. They believe that they know what it is all about--as theyhave been exposed to other Big Dogs ads before. Not revealing exactly what you are promoting, maximizes your chances of getting prospects to the sales page.

If you are sending your letter to FFA posters, you must understand one thing about this arena: Ads go stale very quickly. They must be changed at least once a week. Subject lines also quickly go stale.

You might want to consider getting "Email Ads of Gold!"By Chris Gibson. After all, who knows better how to write "Big Dogs" ads than one of the most successful Alpha dogs EVER. You can find it by searching on Google.

The site below is Steven Wagenheim's Site. He is the Alpha dog known as "Mister Consistency." http://clix.to/homebizhelpcenter I found the section on ads to be useful.

Okay, I think that is enough for now.

To Your Success,

Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com