Secrets of the Big Dogs: Steven Wagenheim's Ad Madness

In this issue the master copywriter, Steven Wagenheim, shows
us how to keep our prospects reading our copy.


Steven Wagenheim:
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Using Outrageuous Ad Copy To Keep Your Readers Attention

Hi:

Okay, you've gotten your subject to open your email. Now what?

If your subject line was outrageous then your ad copy better be even more outrageous. The tone of the subject and ad have to match or something isn't going to sit right with your reader.

Imagine the subject line "Do You WANT To Make A Buck Or Not?" and I start if off with something like...

Dear Sir:

I am writing to you today because I would like to...

He's going to wonder if he's reading the right email. If you're going to start off with a subject that is a little bit on the quirky side then you better follow it up with something that is going to grab hold of your reader and not let him go.

Here is how I personally did that with the above subject line.

Hi:

I'm sorry if I am coming off as being rude, but are you out of your freaking mind? When are you going to learn that trolling around the message boards and classifieds isn't going to find you the goose that lays the golden egg? Posting FFA ads is going to get you junk email and a headache. Safelist advertising is going to land you in a gazillion auto cleaned email boxes that NOBODY goes to. Google Adwords expenses are going to eat you alive unless you know what you're doing and traffic exchanges are the biggest joke since Custer said "Over the hill, I think they're friendly Indians."

And then I just continued, pouring it on thicker as I went. I used outrage and humor and then threw in some facts so the person reading knew I wasn't just some lunatic. I'm a rich lunatic.

Bland ad copy is for your grandfather's generation, not YOURS. You need to shake people up. You need to make them feel SOMETHING. It can be anger, sadness, joy, excitement, whatever, but is MUST make them feel SOMETHING or your ad is DEAD, DEAD, DEAD.

Jim Steinman, who wrote the songs for Meatloaf, used to run around his apartment banging on gongs while he was writing his tunes. Read some of his lyrics. Listen to this man's music. Trust me, he would have NO trouble keeping someone's attention while reading his ad.

That's what YOU need to do.

So, I want you to get out your favorite killer subject line that you just came up with and put a killer crazed ad to go along with it. Don't censor yourself. Don't be dull. Don't be boring. Don't be...Well, you got the idea.

In the meantime, if you want to get a hold of 2 weeks worth of killer Big Dogs ads that have made me a boat load of sales, you may want to check out my latest book. It's the best thing to hit Secrets Of The Big Dogs since the program first came out. If you don't believe me, ask Stan himself. He read the book and thinks it's darn good.

You can check it out here.

http://tinyurl.com/ovshx

Any questions, just drop me an email.

Sincerely,

Steven Wagenheim
stevenwagenheim@honestincomeprogram.com
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Thanks, Steven, for sharing your insights. I know that every
Alpha Dog appreciates your willingness to share your tips.

Until next time, happy marketing.

To REAL Success,

Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com