Secrets of the Big Dogs: Steven Wagenheim's Title Madness

In this issue the master copywriter, Steven Wagenheim, shows
us how to get prospects to click on our subject lines.


Steven Wagenheim:
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Using Outrageuous Subject Lines To Get Your Ads Read


Hi:

They say a pretty package isn't everything, that the content is what's important. Well, that may be true, but if the package isn't attractive people aren't going to open it up to see what's inside. With email ads that is more true than you can possibly imagine.

The truth is, you can be the greatest ad writer in the world, but unless you can write a subject line that is going to get people to open up your emails you are pretty much dead in the water because if your emails are not opened then nobody sees your sales message. If nobody sees your sales message then you make no sales. I know that seems stupidly logical, but unfortunately, most people don't see the logic in it until somebody points it out.

So, what's an outrageous subject line? Well, just about anything can be an outrageous subject line. Picking one that's going to work, well, that's another story altogether. This is not an exact science. There is no one subject line that is going to get everybody to open your ads. I personally only use outrageous subject lines when I think of a really good one. I don't want to throw just anything together because my day's promotion as an Alpha Dog could end up dead with a bad subject. But I have used several subjects over time that have gotten some decent results.

Instead of throwing them at you, my goal is to get you to think outside the box. If I give you a subject line, you advertise successfully for a day. If I get you to think outside the box, you advertise successfully for the rest of your life. The one thing you need to do in order to make this work is to not be afraid. The greatest millionaire of our time didn't get that way by playing it safe. Think of some of the greatest ad campaign slogans of all time. Some of them were pretty strange.

Some examples, off the top of my head...

Wendy's - "Where's The Beef?"

Burger King - "Have It YOUR Way"

Nike - "Just Do It!"

I think you get the message. Just a few words, some which changed the way we speak. Just a few words can say so much.

The same is true with a subject line of an email ad.

As an Alpha Dog the first thing you need to do is sit down and think about why you're prospect is going to open your email. He's going to open it because he's posting FFA ads and getting a bunch of junk email and no sales. He's frustrated, he's confused, he doesn't understand why he's posting all these ads and getting NOWHERE.

Use that as ammunition. Capitalize on it. Grab him by the throat and MAKE him open up your email. Depending on how mean you want to get (I have been known to get pretty mean) you can really get someone angry enough to open up your email, if for no other reason than to hit reply and tell you what a jerk you are. That's okay. At least then you can write back and tell this person that you may be a jerk but at least you're making money. What's HE making?

So how do we do this? Well, I said I wasn't going to throw subject lines at you but here's a few to get you thinking in the right direction. These are subject lines that I can't use anymore because I've used them to death. But they WILL get you thinking.

Try THESE on for size.

"Hey, having fun being BROKE?"

"When are you going to chuck those WORTHLESS ads in the trash?"

"I make $$$...Do YOU???"

"Get Rich QUICK = Go Broke QUICKER"

And one of my favorites that I used that got me 3 sales one day...

"Martians Have LANDED And They've Stolen YOUR Ads!"

I actually used that one as a joke one day. I wanted to see if I got even one click to my ads. I got 34 in 2 hours and 3 sales. I laughed so hard I couldn't stop.

Fear is a terrible thing. Don't be afraid to try something off the wall. Don't be afraid to fail. You can't REALLY succeed until you've experienced failure.

So get out your thinking cap and come up with at least 3 outrageous subject lines. And, if you want to learn the most effective subject line for Alpha Dogs that you will EVER see, it's contained in my Honest Income Program book along with 2 weeks worth of ads that have personally gotten me sales and a number of other things that you may want to check out.

If you're curious, this is the URL

http://tinyurl.com/ovshx

Any questions, just drop me an email.

Sincerely,

Steven Wagenheim
stevenwagenheim@honestincomeprogram.com

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Thanks, Steven, for taking the time to share your experience with us. I know that every Alpha Dog appreciates your willingness to pass on the knowledge that you have gained over the years.

Until next time--

To REAL Success,

Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com