Secrets of the Big Dogs: Steven Wagenheim's Angle
Today, the one and only Steven Wagenheim, A.K.A "Mr. Consistency", talks about the different angles that you can use to sell the "Secrets Of The Big Dogs" ebook.
Steven Wagenheim:
===============================================================
Hi:
Today's topic is what slant to use to sell the "Secrets Of The Big Dogs" ebook.
There are actually several ways to go about doing this.
1) This is the one I use. Simply tell people that the ads they are posting to promote their business are not seen, that the method of advertising they are using is worthless. I find this very effective, but it's not the be all and end all.
2) Coat tail marketing. Write ads geared towards the hottest
programs on the Internet. Back when Chris Gibson was burning up
the Internet doing this he would use subject lines like this.
Attention all SFI members.
And then he would go on in his email that no matter how good your business is you need leads. And then he would tell about how good "Secrets Of The Big Dogs" leads were, of course without actually mentioning the name in the email. You NEVER do that. Anyway, he made a fortune selling Big Dogs to people promoting other programs who needed leads. Of course to do this you will have to research what the hot programs are. This will take some time but will be worth it in the long run.
3) Use the slant of how you can get 10 checks a month while promoting only 1 program. This slant appeals to people who want to make as much money as they can and do as little work as possible. They are out there and this can be very effective if you make your ad convincing enough. I used to do this but honestly I prefer the straight forward "your ads are worthless" approach the best. It doesn't generate the quick sale like the other methods will but over time people will realize their ads aren't doing the job and they will buy. That's why I don't have any knock 'em out of the park months but I do sell consistently. To me that is the most important thing.
Sincerely,
Steven Wagenheim
Creator Honest Income Program
===============================================================
Thanks, Steven, for sharing your insights. I know that every
Alpha Dog is grateful.
Until next time--
To REAL Success,
Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com
Steven Wagenheim:
===============================================================
Hi:
Today's topic is what slant to use to sell the "Secrets Of The Big Dogs" ebook.
There are actually several ways to go about doing this.
1) This is the one I use. Simply tell people that the ads they are posting to promote their business are not seen, that the method of advertising they are using is worthless. I find this very effective, but it's not the be all and end all.
2) Coat tail marketing. Write ads geared towards the hottest
programs on the Internet. Back when Chris Gibson was burning up
the Internet doing this he would use subject lines like this.
Attention all SFI members.
And then he would go on in his email that no matter how good your business is you need leads. And then he would tell about how good "Secrets Of The Big Dogs" leads were, of course without actually mentioning the name in the email. You NEVER do that. Anyway, he made a fortune selling Big Dogs to people promoting other programs who needed leads. Of course to do this you will have to research what the hot programs are. This will take some time but will be worth it in the long run.
3) Use the slant of how you can get 10 checks a month while promoting only 1 program. This slant appeals to people who want to make as much money as they can and do as little work as possible. They are out there and this can be very effective if you make your ad convincing enough. I used to do this but honestly I prefer the straight forward "your ads are worthless" approach the best. It doesn't generate the quick sale like the other methods will but over time people will realize their ads aren't doing the job and they will buy. That's why I don't have any knock 'em out of the park months but I do sell consistently. To me that is the most important thing.
Sincerely,
Steven Wagenheim
Creator Honest Income Program
===============================================================
Thanks, Steven, for sharing your insights. I know that every
Alpha Dog is grateful.
Until next time--
To REAL Success,
Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com
posted by Steve Crawford | 10:17 PM
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