Secrets of the Big Dogs: Learn This to Succeed
Happy Holidays to all! I wish all of you a joyful and safe holiday season. I have gotten quite good at digging up valuable information from the past. Below you will find some information written by Stan himself that used to be a part of the Big Dogs Training Site. As you all know, the effectiveness of your Ad Copy is critical to your success. For that reason, I have decided to send you some of Stan's advise on the matter.
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Common Error # 2:
You're not using subject lines and ad copy in your sales messages that are DIFFERENT from everyone else!
I've said it once. I've said it twice. I've said it a hundred times. Ive tried to hammer it home until Im blue in the face..
If you want to be successful with the Big Dogs program or ANY program on earth! you must learn to write your own subject lines and ad copy!
If you want to achieve your goals, you must learn to write your own sales messages. There are no shortcuts there is no easy way. You MUST do it yourself! No Internet marketer who is a consistent winner ever uses the proven ads that are usually supplied by an affiliate programs Home Office.
Yes, the vast majority of affiliate programs on the Internet offer you tons of proven ads, and proven banners, and proven sales copy. And yes, they are proven to work proven for somebody else! But understand that while good quality programs never go out of style and never become saturated, ad copy DOES become saturated and on the Internet this happens very quickly. A proven ad is simply one that has already run its course and is no longer effective. YOU my friend, have to be different!
There is a very good reason why Madison Avenue advertising agencies are paid billions of dollars each year by companies to design new and different ad campaigns for them..
Good products never go out of style or saturate the market, but even the best of ads DO become saturated. Coca cola is Coca Cola is Coca Cola. It's the top selling soft drink in the world, and EVERYONE knows what it is. Yet the Coca Cola company alone spends millions each year on NEW advertising ideas. Even the most successful of ads eventually become invisible to the consumer, and new ad ideas must always be forthcoming. That wildly popular series of where's the beef! ads may have worked splendidly twenty years ago, but they would fail miserably if used today. Despite the fact that those roast beef sandwiches promoted in those ads are the same today that they were two decades ago.
I had a phone call recently from a gentleman who had just purchased and read the ebook. He had a lot of very good, very incisive questions, and it was obvious that he was an experienced marketer. Finally he asked if we had specific ads that we were required to use. When I told him that we did not, and why, he chuckled and said, Good! If we had been required to use pre-written ads, I would never even CONSIDER becoming an Alpha Dog!
The interviews with successful Alpha Dogs in Part V of the Training Manual give several examples of THEIR winning sales messages, and our article on Saturation in Part III gives additional pointers along these same lines.
Remember: If you ARE doing things EXACTLY as you should be, you WILL make sales!
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Stan's advise is as valid today as it was in the past and as it will be in the future. To really succeed we must touch people on a level that our competition does not. To achieve that we must use our own words and tell our own unique stories. When we express our unique vision of what Big Dogs is all about, we connect with our prospects and motivate them to discover for themselves why we are so excited. Our sincerity shines though our own, unique Ad Copy, and motivates our prospects to take real, concrete action to improve their lives.
Once again, Happy Holidays to all!
To Your Success,
Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com
-------------------------------------------------------------------------------------------------
Common Error # 2:
You're not using subject lines and ad copy in your sales messages that are DIFFERENT from everyone else!
I've said it once. I've said it twice. I've said it a hundred times. Ive tried to hammer it home until Im blue in the face..
If you want to be successful with the Big Dogs program or ANY program on earth! you must learn to write your own subject lines and ad copy!
If you want to achieve your goals, you must learn to write your own sales messages. There are no shortcuts there is no easy way. You MUST do it yourself! No Internet marketer who is a consistent winner ever uses the proven ads that are usually supplied by an affiliate programs Home Office.
Yes, the vast majority of affiliate programs on the Internet offer you tons of proven ads, and proven banners, and proven sales copy. And yes, they are proven to work proven for somebody else! But understand that while good quality programs never go out of style and never become saturated, ad copy DOES become saturated and on the Internet this happens very quickly. A proven ad is simply one that has already run its course and is no longer effective. YOU my friend, have to be different!
There is a very good reason why Madison Avenue advertising agencies are paid billions of dollars each year by companies to design new and different ad campaigns for them..
Good products never go out of style or saturate the market, but even the best of ads DO become saturated. Coca cola is Coca Cola is Coca Cola. It's the top selling soft drink in the world, and EVERYONE knows what it is. Yet the Coca Cola company alone spends millions each year on NEW advertising ideas. Even the most successful of ads eventually become invisible to the consumer, and new ad ideas must always be forthcoming. That wildly popular series of where's the beef! ads may have worked splendidly twenty years ago, but they would fail miserably if used today. Despite the fact that those roast beef sandwiches promoted in those ads are the same today that they were two decades ago.
I had a phone call recently from a gentleman who had just purchased and read the ebook. He had a lot of very good, very incisive questions, and it was obvious that he was an experienced marketer. Finally he asked if we had specific ads that we were required to use. When I told him that we did not, and why, he chuckled and said, Good! If we had been required to use pre-written ads, I would never even CONSIDER becoming an Alpha Dog!
The interviews with successful Alpha Dogs in Part V of the Training Manual give several examples of THEIR winning sales messages, and our article on Saturation in Part III gives additional pointers along these same lines.
Remember: If you ARE doing things EXACTLY as you should be, you WILL make sales!
-------------------------------------------------------------------------------------------------
Stan's advise is as valid today as it was in the past and as it will be in the future. To really succeed we must touch people on a level that our competition does not. To achieve that we must use our own words and tell our own unique stories. When we express our unique vision of what Big Dogs is all about, we connect with our prospects and motivate them to discover for themselves why we are so excited. Our sincerity shines though our own, unique Ad Copy, and motivates our prospects to take real, concrete action to improve their lives.
Once again, Happy Holidays to all!
To Your Success,
Steve Crawford
stevencrwfrd@yahoo.com
http://AlphaDogSecrets.com
posted by Steve Crawford | 7:41 PM
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